Stratify Digital Solutions
Advanced Analytics Conversion Intelligence Premium Attribution

Measure What
Actually Matters.

Stratify Digital Solutions helps businesses unlock deeper marketing intelligence through advanced analytics, attribution modeling, conversion tracking, customer journey insights, and precision performance measurement.

Data-Driven Insights
Advanced Attribution
Conversion Tracking
Actionable Reporting
Book Free Analytics Consultation Explore Tracking Solutions

Analytics Services

Intelligence Built Into
Every Decision.

Comprehensive analytics and tracking solutions designed for precision measurement and strategic growth.

Google Analytics 4 (GA4)
Event-based tracking, user journey analysis, audience intelligence, and behavioral measurement across all touchpoints.
Google Tag Manager (GTM)
Flexible tag deployment, marketing pixel management, tracking governance, and scalable analytics infrastructure.
Conversion Tracking Setup
Precision setup for Google Ads, Meta Pixel, and GA4 conversions — every lead, sale, and micro-conversion captured.
Enhanced Ecommerce Tracking
Product impressions, add-to-cart events, checkout steps, and purchase attribution with full revenue data.
Cross-Domain Tracking
Unified user journey measurement across multiple domains, subdomains, and third-party checkout platforms.
Event Tracking
Custom event implementation for clicks, scrolls, video views, form interactions, and all user engagement signals.
Custom Dashboard Reporting
Bespoke Looker Studio and GA4 dashboards showing the KPIs your team actually needs to make decisions.
Attribution Modeling
Data-driven attribution that reveals which channels and touchpoints truly drive conversions and revenue growth.
Call Tracking Integration
Dynamic number insertion, call attribution, and phone lead tracking fully integrated with GA4 and ad platforms.
Lead Tracking Systems
End-to-end lead tracking from source attribution through CRM integration, measuring quality and close rates.
Server-Side Tracking
Cookieless, privacy-compliant server-side tagging for accurate data collection in a post-third-party-cookie world.
Performance Reporting
Automated weekly and monthly performance reports with campaign-level analysis and actionable optimisation insights.

Core Platforms

The Foundation of
Precise Measurement.

Google Analytics 4

The next generation analytics platform built for cross-platform measurement and machine learning-powered insights.

Active Tracking
Active Users
2,847
↑ 22%
Engagement Rate
71%
↑ 8%
Conversions
341
↑ 44%
User Journey Tracking — full path analysis from first touch to conversion
Engagement Analysis — scroll depth, session quality, and dwell metrics
Event-Based Measurement — flexible event schema capturing every interaction
Audience Intelligence — behavioral segments, predictive audiences, lookalikes
Conversion Visibility — multi-step goal tracking with attribution credit

Google Tag Manager

Enterprise tag governance platform enabling agile tracking deployment without engineering dependency.

Tag Name Type Status
GA4 ConfigurationAnalytics● Active
Google Ads Conv.Ads● Active
Meta PixelSocial● Active
Form Submit EventCustom● Active
LinkedIn InsightSocial⊙ Review
Tag Implementation — structured container architecture for all tracking pixels
Event Deployment — rapid iteration without developer releases
Tracking Governance — version control, audit logs, and team access management
Scalable Setup — single container architecture supporting enterprise growth

Conversion Intelligence

Know Exactly What
Drives Revenue.

Every touchpoint tracked, attributed, and measured — giving you clear sight of every dollar your marketing generates.

Google Ads Conversions
Meta Pixel Tracking
GA4 Event Tracking
Form Tracking
Call Tracking
Lead Tracking
Ecommerce Tracking
Thank You Page Events
Enhanced Conversions
Funnel Tracking
CRM Attribution
User Journey Attribution Flow
1
Impression / Awareness
Ad shown · Organic result · Social post
100%
2
First Click / Landing Page
UTM captured · Session started · Pixel fired
68%
3
Engagement Event
Scroll · Video · Form interaction tracked
44%
4
Lead / Form Submission
Conversion event · CRM entry · Attribution logged
22%
✓
Revenue Attribution
Source credited · ROAS calculated · Reported
12%

Data Intelligence

Insights That Drive
Smarter Growth.

Custom-built reporting systems that surface the metrics driving business performance.

Return on Ad Spend
6.41×
↑ 18.7% month-over-month
Live
Organic Sessions
48,291
↑ 31.4% vs prior period
30 Days
Google Organic
82%
Direct
48%
Referral
31%
Lead-to-Close Rate
24.8%
↑ 6.2% vs baseline
Q2 2025
Tracked Revenue
$284K
↑ 52% YoY
Annual
CPA (Cost Per Acquisition)
$38.20
↓ 22% improvement
Campaign
Search
$31
Display
$64
Social
$48
Conversion Rate
4.72%
↑ 1.3pp improvement
Rolling

How We Work

A Precision Process
Built for Accuracy.

01

Audit & Review

We audit your existing analytics setup, identify tracking gaps, data accuracy issues, and missed attribution opportunities.

02

Architecture

We design and build your GTM container structure, GA4 configuration, and complete analytics measurement framework.

03

Conversion Setup

Every conversion is deployed — Google Ads, Meta, GA4 events, form tracking, calls, and enhanced conversions validated.

04

Optimize & Report

Ongoing performance reporting, attribution analysis, and continuous optimisation ensures your data stays accurate and actionable.

Why Stratify

Built For Precision.

The expertise and systems to give you complete, accurate marketing intelligence.

99.8%
Data Accuracy
Rigorous QA processes and cross-validation ensure your analytics data is clean, reliable, and decision-ready at all times.
GA4 + GTM
Advanced Tracking Expertise
Deep technical proficiency in GA4, GTM, server-side tracking, and the complete Google Marketing Platform ecosystem.
Full-Funnel
Accurate Attribution
Data-driven attribution models that correctly credit every channel and touchpoint in the customer journey.
Enterprise
Enterprise-Level Setup
Tracking infrastructure scaled for enterprise requirements — multi-domain, multi-property, server-side, and CRM-integrated.
Zero Loss
Reliable Data Collection
Cookieless and server-side solutions ensure complete data capture even in a privacy-first, cookie-restricted environment.
Growth
Growth-Focused Reporting
We don't just report numbers — we deliver strategic analysis with clear, actionable recommendations tied to revenue growth.

Free Consultation

Ready To Unlock Better
Marketing Intelligence?

Book a free analytics consultation with our team. We'll review your current setup, identify tracking gaps, and outline a precise measurement strategy built for your business.

Free Tracking Audit — full review of your current analytics
GA4 & GTM Assessment — gaps, errors, and opportunities identified
GTM Recommendations — container architecture advice
Conversion Setup Guidance — precise tracking roadmap
No Obligation — zero pressure, pure value
What to expect
1.Submit your consultation request below
2.We'll review your website and analytics within 24 hours
3.30-minute discovery call with a tracking specialist
4.You receive a custom analytics audit and recommendation report
Book Your Free Analytics Consultation

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